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Attendee Floor Engagement

This is an eight report series on attendee floor engagement. Reports from this landmark research offer exhibitors and organizers a comprehensive resource to help understand the range of attendee engagement tactics used on the exhibition floor and, more importantly, which of these tactics enjoy high attendee usage – a signal of high engagement. Commentary from exhibitors is also provided illustrating how key trends are put into action.

Part One: Exhibitor In-booth Tactics – People, Product, Learning, Emotion and Other Tactics

Part One takes a look at attendee engagement tactics in an exhibitor booth, including those that offer to deliver attendee engagement with other people, with product, learning tactics, use of emotion to engage with attendees and other tactics. This 20-page report inventories the most popular in-booth attendee engagement tactics and, more importantly, which of these tactics enjoy high attendee use.

Part Two: Use of Exhibition Organizer Digital Tactics and Other Services

This 22-page report inventories the most popular exhibition organizer digital tactics, which are most commonly offered, used by exhibitors and which of these are found to enjoy high attendee use. It also inventories the array of other organizer services that help support exhibitor in-booth attendee engagement efforts.

Part Three: Exhibitor In-booth Tactics – Methods Used to Evaluate Outcomes

This 12-page report includes an overview of how exhibitors evaluate the outcome of attendee engagement efforts and how metrics tie back to top-ranked important objectives for exhibiting. In addition to total results, this report identifies unique differences by exhibitor by industry sector, the extent of exhibition activity and other key demographics.

Part Four: Exhibitor In-booth Tactics – Looking to the Future – Areas to Improve and Interest in New Models

Report Part Four looks forward, identifying how exhibitors plan to improve their exhibiting approach, what they are advocating to organizers to help them be more successful, as well as quantifying the extent of openness, interest in exploring new exhibition floor layouts and models.