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2017 CEIR Attendee Floor Engagement Study Part One: Exhibitor In-booth Tactics – People, Product, Emotion, and Other Tactics
2017 CEIR Attendee Floor Engagement Study Part Two: Use of Exhibition Organizer Digital Tactics and Other Services
2017 CEIR Attendee Floor Engagement Study Part Three: Exhibitor In-booth Tactics – Methods Used to Evaluate Outcomes
Part One takes a look at attendee engagement tactics in an exhibitor booth, including those that offer to deliver attendee engagement with other people, with product, learning tactics, use of emotion to engage with attendees and other tactics. This 20-page report inventories the most popular in-booth attendee engagement tactics and, more importantly, which of these tactics enjoy high attendee use for:
• People-to-people engagement and related learning – 11 tactics evaluated
• People-to-product engagement and related learning – 12 tactics evaluated
• Other tactics used to attract attendees to a booth and make the experience memorable – 10 tactics evaluated
In addition to total results, this report identifies unique differences by industry sector, the extent of exhibition activity and other key demographics.
This is the first report in an eight report series on attendee floor engagement. Reports from this landmark research offer exhibitors and organizers a comprehensive resource to help understand the range of attendee engagement tactics used on the exhibition floor and, more importantly, which of these tactics enjoy high attendee usage – a signal of high engagement. Commentary from exhibitors is also provided illustrating how key trends are put into action.
This 29-page report provides statistics on overall median spending levels and cost per verified attendee. Marketing mix by tactics is also examined, identifying which tactics are found to be most effective in driving attendance. The findings are compared to those of 2013, when the study was last done.
Metrics are also reported by six different business-to-business exhibition categories:
• Gross revenues;
• Verified attendance;
• Net square footage (NSF) of paid space;
• Geographic scope of attendance;
• Whether an exhibition rotates locations; and
• Type of exhibition organizer – association versus independent
Need ideas on how to maximize the impact of your exhibit program? Author Dana Tilghman, CTSM Diamond Level, CMP, a 20+ year trade show industry veteran offers a compelling argument for building a speaker bureau to support your exhibit program. This article explains benefits and offers a framework to build one.
This five page report covers content relating to:
• Making the case to upper management to build a speaker bureau program
• Considerations for identifying speaker topics and recruitment
• Speak bureau logistics and promotions
• A real-world case study on how a speaker bureau has worked or Minitab, Inc.