You are here

Login To Get Member Pricing

This report highlights similarities and differences between exhibitors in general and power users of the business-to-business exhibition channel. It includes a snapshot of key profile characteristics and motivations for exhibiting. Power users are companies that exhibit at 20 or more exhibitions annually, are participating in more exhibitions today compared to the past several years, or plan to increase the number of exhibitions in the next several years. It offers insights useful to organizers and exhibitors, as well as suppliers to these stakeholders, to support strategic planning and other efforts.

This document is one in a series of 10 fact sheets based on results from the 2016 Changing Environment of Exhibitions Study. This research dives into the minds of executives who are involved in the decision to exhibit at business-to-business exhibitions, as well as other promotional and advertising decisions for their company. Fact sheets document different aspects of the power of exhibitions in today's marketing and sales landscape.

Member Price: $0.00
Price: $99.00
Publish Date: 10-19-2016
SKU: 2690

Average: 5 (1 vote)

This report explores how business relationships are evolving in today's dynamic and digitally transformative times. It identifies how business-to-business exhibitions support exhibitor business relationship objectives in this environment.

This document is one in a series of 10 fact sheets based on results from the 2016 Changing Environment of Exhibitions Study. This research dives into the minds of executives who are involved in the decision to exhibit at business-to-business exhibitions, as well as other promotional and advertising decisions for their company. Fact sheets document different aspects of the power of exhibitions in today's marketing and sales landscape.

Member Price: $0.00
Price: $49.00
Publish Date: 09-06-2016
SKU: 2688

Average: 5 (1 vote)

This report explores the relationship between exhibitor executive perceptions about the state of the global and U.S. economies as well as the outlook of their industry sector and company. Results indicate that the more positive the outlook an exhibitor has about one’s industry sector or one’s business, the greater the level of participation reported in business-to-business exhibitions.

This document is one in a series of 10 fact sheets based on results from the 2016 Changing Environment of Exhibitions Study. This research dives into the minds of executives who are involved in the decision to exhibit at business-to-business exhibitions, as well as other promotional and advertising decisions for their company. Fact sheets document different aspects of the power of exhibitions in today's marketing and sales landscape.

Member Price: $0.00
Price: $49.00
Publish Date: 09-06-2016
SKU: 2687

No votes yet